About TopRankers
TopRankers is one of India’s leading digital-first edtech companies, powering premium brands across competitive exam verticals including IPMAT, CLAT, Judiciary, CUET, CAT and more. With a strong digital presence and multi-brand architecture, we are focused on scaling organic growth as a core acquisition engine.
We are now looking for a Head – Organic Marketing to lead our SEO charter across brands, verticals, and platforms.
Role Overview
The Head – Organic Marketing will own the complete organic growth strategy for TopRankers and its portfolio brands. This is a leadership role responsible for driving high-intent traffic, improving SERP dominance across exam categories, and building a scalable content and technical SEO engine.
The role demands strong strategic thinking, data orientation, team leadership capability, and deep hands-on expertise in SEO.
Key Responsibilities
1. Strategy & Growth Ownership
Define and execute a long-term SEO roadmap aligned with business growth targets.
Own organic traffic, keyword rankings, conversion contribution, and revenue attribution.
Identify high-value exam categories, geographies, and user intent clusters for scale.
Build a strong organic funnel across awareness, consideration, and conversion stages.
2. Multi-Brand SEO Leadership
Lead SEO strategy across all TopRankers verticals (IPMAT, CLAT, Judiciary, CUET, etc.).
Develop cluster-based content architecture and internal linking frameworks.
Build authority through topical dominance and structured content ecosystems.
Identify and close content gaps across competitor landscapes.
3. Technical SEO Excellence
Oversee website audits, crawl management, indexing, Core Web Vitals, schema implementation, and site health.
Work closely with tech teams to ensure SEO-friendly development practices.
Manage migrations, domain structures, and subfolder/subdomain strategies where needed.
4. Content & Editorial Strategy
Collaborate with academic and content teams to create search-intent driven content.
Build scalable content production systems (blogs, landing pages, pillar pages, tools).
Drive AI-enabled workflows without compromising quality and search intent alignment.
Ensure E-E-A-T compliance and authority-building strategies.
5. Team Leadership & Capability Building
Lead, mentor, and scale the SEO and content team.
Set KRAs, dashboards, and performance benchmarks.
Build SOPs, automation systems, and reporting frameworks.
Foster a culture of experimentation and data-driven decision making.
6. Analytics & Performance Tracking
Build SEO dashboards to track:
Organic traffic
Keyword growth
Conversion rates
Assisted revenue
Domain authority and backlink health
Own monthly performance reviews and growth projections.
Conduct competitor analysis and benchmark tracking.
Key Metrics of Success
Organic traffic growth (MoM & YoY)
Increase in top 3 and top 10 keyword rankings
Organic lead generation & revenue contribution
Improvement in domain authority
Reduction in dependency on paid acquisition
Candidate Profile
Experience
4 - 8 years in SEO / Organic Marketing.
Minimum 3–4 years in a leadership role managing teams.
Experience in high-competition industries (EdTech preferred).
Proven track record of scaling traffic from 0 to significant volumes.
Skills & Expertise
Deep understanding of:
Technical SEO
Content SEO
Link building strategies
Algorithm updates
Hands-on experience with tools like:
Google Search Console
GA4
Ahrefs / SEMrush
Screaming Frog
Strong data interpretation and business acumen.
Experience managing large-scale content ecosystems.
Leadership Competencies
Strategic thinker with execution excellence.
Strong stakeholder management skills.
Ability to align SEO with revenue goals.
Ownership mindset and high accountability.
Why Join TopRankers?
Opportunity to build one of India’s strongest organic growth engines in edtech.
Direct impact on revenue and brand positioning.
Work across multiple high-potential exam categories.
Leadership role with strategic autonomy.
